Websites for studios that move
Beautiful websites with booking, payments, and class management built in. Purpose-built for Pilates, yoga, and fitness studios.
Today's classes
Hot Pilates · 9:00
12 of 14 spots filled
Revenue this week
£ 1,240
↑ 18% vs last week
New members
7 this month
3 via website · 4 referral
The problem
You started a studio to help people move, not to wrestle with software. But right now you're paying for a bloated booking platform and a separate website builder and an email tool. Or worse — managing it all through Instagram DMs and a spreadsheet.
01
Mindbody starts at £110+/month with hidden fees, long contracts, and 3.5% on every transaction. Built for chains, priced for chains.
02
A Squarespace site with a booking widget embedded. Two logins, two subscriptions, zero integration. Your brand feels like an afterthought.
03
Most studio software gives you a scheduling form, not a website. Your clients see a functional page, not a brand they connect with.
What you get
Website, booking, payments, emails, and analytics — unified under your brand, running on modern infrastructure.
Purpose-built templates for fitness and wellness. Schedule, pricing, instructors, and your studio's personality — on one fast, mobile-perfect site under your own domain.
Not an embed. Not an iframe. Native booking built into your site. Clients pick a class, pay, and get confirmed — in seconds, all on-brand.
Single classes, multi-class packs, recurring memberships. GBP-native, PCI-compliant, and your money hits your account — not ours.
Booking confirmations, reminders, and pack expiry nudges. Branded, automatic, powered by Resend — so they actually reach the inbox.
Manage classes, capacity, waitlists, and instructor assignments from one dashboard. Changes go live instantly. Clients always see the latest timetable.
I was doing everything through TeamUp — bookings, payments, my website. It worked, but it never felt like mine. Forma gave me something that actually looks and feels like my studio.
Lucy
Burn Mat Studio, Stockton
How it works
Pick your plan and tell us about your studio — classes, pricing, instructors, and vibe.
Your site goes live with your brand, schedule, and payments configured. No template tweaking.
Add classes, update pricing, track bookings from a simple dashboard. We handle the tech.
Clients find you, book seamlessly, keep coming back. You focus on what you do best.
Plans
No setup fees. No contracts. No marketplace commissions. Pricing tailored to your studio.
Foundation
Launch
Everything you need to get your studio online and taking bookings.
Growth
Studio
For established studios ready to grow with packs, memberships, and automation.
Scale
Pro
Multi-location support, advanced reporting, and full brand customisation.
AI-powered tools that help your staff get things done quicker, with less hassle.
White-label
Partner
For agencies and consultants building studio sites for their own clients.
AI-powered tools that help your staff get things done quicker, with less hassle.
No setup fees. No long-term contracts. Pricing tailored to your studio.
Join the studios making the switch to a platform built for them.